Case Study: McDonald’s drives sales with Quividi and ELAN Media

McDonald boosts sales 67% with Quividi

McDonald's partnered with Quividi and ELAN Media to demonstrate the impact of a digital out-of-home (DOOH) campaign that leveraged time-of-day contextualization on advertising engagement and restaurant sales. The campaign ran on ELAN’s smart screen network, powered by Quividi’s Audience & Campaign Intelligence platform, in two major Qatari shopping malls.

The solution implemented by Quividi involved running a contextualized campaign that captured shoppers' attention and delivered high engagement during prime times. The results were a significant increase in sales, with an overall uplift of 33% and 36% for two locations and 67% for a third. The most impactful creatives drove sales growth for a key product by over 160% at one location.

McDonald