Case Study: LUMO Digital Outdoor achieves transparent, IAB-compliant DOOH reporting with Quividi

LUMO Digital Outdoor streams 24/7 dwell data with Quividi for real-time programmatic DOOH reporting

LUMO Digital Outdoor, New Zealand's nationwide premium digital media network, sought to provide advertisers with unparalleled accuracy and accountability in planning and buying digital out-of-home (DOOH) advertising. To achieve this, they needed to complement their existing data with real-time audience measurement to complete an industry-standard impressions formula. They selected the Quividi audience intelligence platform to meet this challenge.

Quividi implemented a solution using roadside cameras on LUMO's screens to measure vehicle dwell times. This data is streamed 24/7 and combined with LUMO's own datasets to calculate IAB-compliant impression multipliers. These near-live metrics are then pushed daily to programmatic trading platforms, providing genuine accountability and setting a new benchmark for transparency and results-based outcomes in the DOOH industry.

LUMO Digital Outdoor