Case Study: Delhaize Serbia boosts in-store engagement and sales with Quividi audience analytics

Delhaize Serbia launches 213-screen smart retail media network with Quividi

Delhaize Serbia, the largest retail chain in Serbia, wanted to increase in-store traffic and sales with a new digital signage network. A key requirement was an anonymous video analytics system to measure audience engagement and optimize their messaging strategy. They selected Quividi's Audience Video Analytics solution to meet this challenge.

Quividi's platform was integrated with the digital signage CMS to provide real-time analytics on viewer numbers, demographics, and attention time per content piece. This allowed Delhaize to identify and play the most resonant promotions. By connecting Quividi's data to sales data, they could also determine which content was most effective at increasing basket size, optimizing their strategy for the best return on investment.

Delhaize Serbia