Case Study: Clear Channel Singapore achieves near-real-time audience data for pDOOH with Quividi

Clear Channel Singapore moves from quarterly to 7-day audience data with Quividi

Clear Channel Singapore, a company operating a large network of digital out-of-home screens, sought to improve the recency of audience data for its programmatic service, OutSmart Pro. Their goal was to move closer to live audience impressions. To address this challenge, they selected the AMP Outdoor solution from Quividi.

Quividi implemented its platform across Clear Channel Singapore's 250+ digital bus shelters to analyze pedestrians and vehicles in real-time, providing 95% accurate audience measurements. This deployment enabled the automatic daily upload of IAB-compliant impression multipliers to programmatic partners. As a result, Clear Channel Singapore improved its data recency from quarterly to a 7-day cycle, a first for the Asian market, solidifying its leadership in programmatic DOOH.

Clear Channel Singapore