Case Study: BrandSpace boosts shopper engagement with Quividi

BrandSpace - Customer Case Study

BrandSpace, the specialist division of Scentre Group, wanted to support Optus’ launch of the Samsung Galaxy S10 by improving how its digital out-of-home messaging reached different demographic audiences across Westfield living centres in Australia. To do this, BrandSpace used Quividi’s Audience & Campaign Intelligence Platform across its SmartScreen network.

Quividi helped BrandSpace serve targeted messages and analyze audience behavior in detail, using data science to understand how contextualized content affected brand engagement and in-store behavior. The campaign delivered strong measurable gains, including 65% more watchers per play than the network benchmark, a 29% uplift in average attention time from the target audience, and 32% greater efficiency in reaching the target audience.

BrandSpace

Lauren Mullane

Group Manager Sales