Case Study: BlackBerry proves youth engagement with Quividi's VidiReports on NomadiX iWalker

BlackBerry improves audience measurement with Quividi using real-time dwell time and demographic data

BlackBerry sought to measure the efficacy of its BBM ad campaign targeting youths and young professionals. The challenge for its partner, NomadiX, was to quantify audience engagement with its mobile iWalker digital signage and prove the campaign was reaching its desired demographic. NomadiX turned to Quividi for a solution.

Quividi’s VidiReports software was integrated into the iWalker's system to measure audience attention, dwell times, and demographics. The unbiased data provided by Quividi demonstrated that the campaign's highest engagement was with BlackBerry's primary target audience. Furthermore, the analysis proved that video and sound content generated the highest engagement, allowing NomadiX to provide statistically-backed advice to its clients.

BlackBerry