Case Study: Rocky Brands improves demand planning and reduces inventory risk with Quisitive and Board AI-driven forecasting

Rocky Brands cuts demand planning prep time by 80–90% with Quisitive

Quisitive partnered with Rocky Brands, a leading footwear and apparel company, to address its challenge of volatile consumer demand and complex SKU planning. The customer relied on slow, monthly forecasting cycles that could not keep pace with market changes, increasing inventory risk and threatening service levels.

The solution involved implementing Board Demand Planning and Board Foresight & Signals to enable AI-driven, continuous forecasting. Quisitive's work allowed Rocky Brands to integrate external economic signals and reduce data preparation time by 80–90%, shifting planning to a real-time process that improved forecast confidence and inventory decisions.

Rocky Brands