Case Study: Toshiba boosts brand awareness with Quirk's integrated marketing campaign

Toshiba reaches 170+ cinema halls with Quirk

The customer Toshiba faced a challenge with weak and inconsistent brand awareness for its personal storage solutions across the Asia Pacific region, as marketing had previously been handled by its various distributors. To address this, Toshiba engaged the vendor Quirk to launch a targeted B2C brand awareness campaign.

Quirk implemented an integrated marketing campaign that included a visual revamp of all marketing collateral, the development of a product microsite, and the production and media buy for a cinema commercial. The solution also involved a blogger engagement campaign and a website contest. As a result, the commercial aired in over 170 cinema halls across Singapore, Malaysia, Indonesia, and India, and the blogger outreach reached more than 100,000 readers within 14 days.

Toshiba