Case Study: BASF achieves a successful APAC press conference with Quirk's event concept and production

BASF’s press event reaches 18.5 million readers with Quirk

The Crop Protection Division of BASF, one of the world's largest chemical companies, faced the challenge of holding a press conference for journalists across Asia Pacific. They initially engaged the vendor Quirk to design a press kit for this event at the W Hotel in Singapore.

Quirk's solution evolved to include the conceptualization and management of the entire event. To give it an unconventional twist, they transformed the function room into a farm using artificial turf, custom station booths, and wooden signages. The press kit was presented in a wooden box. According to the client, the event was very successful, with 42 journalists attending from international media. This resulted in approximately 45 high-quality articles and an estimated combined reader/viewership of about 18.5 million.

BASF