Case Study: Metro Vaartha boosts digital traffic with Quintype's BOLD CMS and Ahead Pagebuilder

Metro Vaartha Sees 498% Traffic Surge in One Year with Quintype

Metro Vaartha, a modern newspaper for Kerala's tech-savvy community, faced significant challenges with its old content management system. The platform caused operational inefficiencies, offered no technical support, and lacked critical features like Google News integration and Core Web Vitals optimization, which hindered the brand's digital growth and innovation.

Quintype implemented its BOLD CMS and Ahead page builder to address these issues, backed by 24/7 support. This solution provided editorial flexibility, streamlined ad management, and resolved technical errors. The results were transformative: annual traffic increased by 496.8%, soaring to 4.1 million visitors, and the publication achieved over 11 million annual page views, nearly meeting its goal of 1 million views per month.

Metro Vaartha

VK Sanju

Editor-in-Charge