Case Study: Gulf News more than doubles digital audience with Quintype

Gulf News More than Doubles Digital Audience with New Strategy, Supported by Quintype

Gulf News, a prominent English-language media publication in the Middle East, needed a modern, flexible CMS platform to improve editorial efficiency, user experience, and support its ambitious digital strategy. They sought a solution with enhanced workflow management, AI capabilities, and scalability to better serve their audience. This challenge led them to partner with CMS provider Quintype and implement their BOLD platform.

Quintype provided the BOLD CMS, which offered a wide range of content formats and aligned with Gulf News's internal workflows. The solution included a seamless migration and a complete frontend revamp for a high-performance user experience. As a result, Gulf News cut publishing time by 85% and saw significant measurable improvements in traffic, ad impressions, and overall user engagement. Quintype's exceptional support and responsive partnership were also highlighted as key factors in the project's success.

Gulf News

Mark Thompson

Digital Editor