Case Study: Sakal Digital cuts costs and speeds publishing with Quintype

How Sakal Soared To 14M Users And 40% Cost Cut After Quintype

The Sakal Media Group, the largest independently owned media house in Maharashtra, faced significant operational challenges with its inefficient custom Drupal platform. Their reporters struggled with a slow, VPN-dependent submission process, leading to publishing delays of nearly 10 minutes per article, frequent website downtime, and an inability to innovate. Seeking to modernize, Sakal partnered with vendor Quintype to implement its Bold CMS and page builder tools to overcome these inefficiencies.

Quintype's solution provided a streamlined, mobile-friendly CMS with integrated social media and SEO tools, enabling lightning-fast publishing and easy multi-channel content distribution. The vendor's platform allowed Sakal to launch new digital products rapidly and operate with zero downtime. As a result, Sakal achieved a 50% increase in operational efficiency, a 30% surge in productivity, and a 40% reduction in costs, solidifying its transition from a local voice to a national competitor.

Sakal Digital

Swapnil Malpathak

Business Head