Case Study: Penti boosts conversion rates by 186% with Quin AI

The steps Penti took to boost conversion rates by 186% without launching new campaigns

Penti, a fashion and apparel retailer, faced the challenge of needing to boost conversion rates during a high-discount season without the budget for new marketing campaigns. They needed to move beyond blanket promotions and adopt a precision-driven approach to discounting, ensuring each incentive was used strategically to protect margins and influence purchases. This led them to partner with vendor Quin AI.

Quin AI implemented a solution using its real-time Offer Optimization engine and generative AI-powered Audience Engine. This system analyzed shopper behavior to dynamically classify visitors and deliver personalized discounts and incentives from Penti's existing campaign library only when they were needed. The results for Penti were a 186% increase in conversion rates, a 17X return on investment, and a 20% reduction in overall campaign costs.

Penti

Dorukhan Girgin

Performance Marketing Manager