Case Study: Kingfisher achieves 125X ROI with Quin AI

How personalization at scale drove Kingfisher’s 125X ROI

The Turkish home improvement brand Koçtaş, part of the Kingfisher retail group, wanted to scale its e-commerce personalization but faced obstacles. These included an inability to understand new website visitors, overuse of blanket discounts, and significant drops in conversion rates during nighttime hours. To overcome these challenges, Koçtaş partnered with the vendor Quin AI.

Quin AI implemented a cookieless, privacy-safe system that used predictive AI to analyze real-time customer behavior on Koçtaş's website and app. This allowed for automated, hyper-personalized incentives and product recommendations. The solution from Quin AI drove remarkable results, including a 125x ROI, a 21% increase in incremental revenue, and conversion rate increases of up to 387% on the app.

Kingfisher