Case Study: Calvin Klein achieves 32X ROI with Quin AI

Calvin Klein drives 32X ROI offering timely payment flexibility and targeted incentives

The fashion retailer Calvin Klein sought to reduce online cart abandonment and increase the value of purchases while preserving its premium brand image by moving away from blanket discounting. The company partnered with vendor Quin AI to leverage its advanced predictive analytics and gain a deeper understanding of shopper behavior.

Quin AI implemented a solution using real-time data and gen-AI technology to identify different shopper segments, such as those likely to abandon their carts or those sensitive to price. For these targeted groups, Quin AI enabled tailored strategies including timely payment plans like installment options and reminders for incentives such as free delivery. This approach by Quin AI led to exceptional results for Calvin Klein, including a 32x return on investment, a 1.8x increase in conversion rates, and a 187% growth in average basket size.

Calvin Klein