Case Study: United achieves record-breaking card growth with Quigley-Simpson's 360 Rewarded campaign

United Rewarded Card

United faced the challenge of promoting the refreshed benefits of its Explorer Card to make a significant impact and drive growth. The vendor, Quigley-Simpson, was tasked with creating a 360 campaign to communicate that cardmembers are rewarded both inside and outside the airport.

Quigley-Simpson's solution centered a campaign around Tracee Ellis Ross, using her joyful persona and a visual "Rewarded" flag mnemonic across diverse media channels. This approach successfully embodied the positive emotions of earning and using card benefits. The vendor's campaign delivered a record-breaking, double-digit growth year over year for two consecutive years.

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