Case Study: United Airlines boosts awareness and acquisition with Quigley-Simpson's reimagined United Explorer Card campaign

United Explorer

United Airlines faced the challenge of aligning its United Explorer Card campaign with a new company-wide strategic rebrand. The vendor Quigley-Simpson was engaged to reimagine the campaign to reflect United's new strategy, tone, and look, targeting an audience of travelers who consider themselves leaders.

Quigley-Simpson's solution was the "We are the Explorers. Join us." campaign, an anthemic creative platform that welcomed people into a tribe of savvy travelers. The campaign, which spanned broadcast, digital, out-of-home, and print, featured a distinctive photographic point of view and a collective voice. The vendor's work successfully exceeded client goals, beating financial services norms, raising NPS, boosting overall awareness, and driving acquisition numbers.

United Airlines