Case Study: Operation Smile grows donor reach with Quigley-Simpson

Operation Smile

Operation Smile, a leading cleft-care nonprofit, faced the challenge of effectively growing its donor base with demonstrative results. The vendor Quigly-Simpson provided services including media planning and buying, performance TV strategy, and digital and social strategy to help address this need.

Quigley-Simpson's solution involved a multi-platform approach that leveraged Performance TV and a successful launch on TikTok, including partnerships with content creators. This strategy resulted in a 27% increase in annual revenue, a 10.3x improvement over the previous campaign for Performance TV, and the TikTok activation reaching over 4 million people.

Operation Smile