Case Study: LAPD raises awareness for domestic violence with Quigley-Simpson

LAPD drives triple-digit website visit growth with Quigley-Simpson

The LAPD partnered with Quigley-Simpson to address the underreporting of domestic violence in Los Angeles. Their challenge was to increase awareness and reporting of this issue to help more victims, moving beyond traditional campaigns that often re-traumatize with graphic imagery.

Quigley-Simpson developed a creative campaign that juxtaposed romantic expectations with the realities of abusive behavior, using powerful visuals and shocking language across out-of-home, digital, and broadcast TV. The solution's impactful tagline was "Domestic Violence Has No Place Here." As a result, Quigley-Simpson helped the LAPD achieve triple-digit growth in website visits for victim resources and garnered significant earned media from a launch event with the Police Chief and Mayor.

LAPD