Case Study: Ball Aluminum Cup doubles brand awareness with Quigley-Simpson

Ball Aluminum Cup

The customer, Ball Aluminum Cup, a new disruptor brand, faced the challenge of significantly building a following and growing its brand awareness. The vendor, Quigley-Simpson, provided an integrated strategy and product positioning to address this.

Quigley-Simpson's solution included digital and social creative, influencer marketing, and media strategy, planning, and buying, centered around the "Make a statement campaign." This approach successfully doubled the customer's brand awareness within a span of six months.

Ball Aluminum Cup