Case Study: Leading Consulting Firm uncovers emerging CPG digitalization trends with Quid

Leading Consulting Firm - Customer Case Study

Leading Consulting Firm used Quid to better understand digitalization trends in the consumer packaged goods (CPG) industry. The firm needed to analyze large volumes of news coverage over a one-year period to identify the most relevant emerging themes, key companies, and areas of market interest.

Using Quid’s text analytics and network analysis platform, the team reviewed 2,980 relevant articles to map topics such as blockchain, robots, logistics digitalization, AI, and IoT. Quid helped reveal that blockchain dominated media coverage, robots drew the highest social engagement, logistics digitalization had the most positive sentiment, and several major retailer-led blockchain initiatives were driving attention, giving the consulting firm a clearer view of where CPG digitalization was heading.