Case Study: Thomson Reuters Elite boosts event engagement with QuickMobile

Thomson Reuters Elite Mastering the Art of User Conferences

Thomson Reuters Elite, a provider of enterprise business management solutions, faced a significant challenge with a bug-ridden and inflexible mobile app for its 2012 user conference, which poorly reflected its technology brand. The company turned to QuickMobile to develop a new event app for its 2013 Vantage conference, with the primary goal of getting the core features like an updatable schedule and social integration right.

QuickMobile implemented a comprehensive mobile event app with advanced features like QR code networking and a gamification system to drive engagement. The solution was a massive success, achieving over 85% attendee adoption and facilitating over 8,500 survey responses and 1,100 contact exchanges. This success allowed Thomson Reuters Elite to move towards paperless events, saving an estimated $10,000, and prompted them to adopt QuickMobile as a multi-event platform.

Thomson Reuters Elite

Laura Baumgardner

Senior Product Marketer