Case Study: Phillips 66 achieves 75% event app adoption with QuickMobile

Phillips 66 Reaches Double their App Adoption Goal

Phillips 66, a major energy company, needed a mobile event app to modernize its large 2013 National Convention and reinforce its innovative brand image to customers. The challenge was to move away from outdated printed materials and use technology as a central engagement tool. They selected QuickMobile to provide the mobile event application and platform.

The QuickMobile app became the central hub for the event, providing real-time updates, schedules, and a Q&A feature that received over 200 questions. The solution achieved a 75% adoption rate with 98% of surveyed attendees rating the app as Good or Excellent. QuickMobile helped Phillips 66 project a modern, forward-thinking brand, and the app was so successful that mobile technology is now expected to be a standard for their future events.

Phillips 66

Mike O’Connor

Manager of Programs and Brand Image