Case Study: Pharma Forum drives attendee engagement and sponsor ROI with QuickMobile

Pharma Forum Changed how People Engage at Events

The customer, a pharmaceutical industry forum, faced the challenge of modernizing its event experience. Their previous web-based application offered limited functionality and no analytics, failing to meet the needs of sponsors and attendees who required greater engagement and return on investment. They selected QuickMobile as their vendor for a native mobile event app to address these issues.

QuickMobile implemented a flexible, feature-rich native application for iPhone, iPad, and Android devices. The solution included tools like push notifications, real-time content updates, social media integration, and direct messaging. The results were highly successful, with 71% of attendees downloading the app. Users opened it an average of 24 times and viewed 239 pages each during the event, while the platform successfully delivered sponsorship revenue and ROI.

Pharma Forum

Logan Fleck

Digital Marketing Manager