Case Study: PCMA Convening Leaders boosts event engagement with QuickMobile

PCMA Convening Leaders - Customer Case Study

PCMA Convening Leaders, a major meetings and events organization, faced a challenge with an underperforming mobile app for its annual conference. After a disappointing experience with a previous provider in 2013, which suffered from technical issues and poor design, they sought a new development partner to create a reliable and functional app that would support their shift towards digital and paperless events. They selected QuickMobile as their vendor after a thorough RFP process.

QuickMobile developed a robust mobile application that provided attendees with scheduling, networking, and social sharing tools. The solution included an integrated content management system for live updates and features for surveys and polling. Through effective marketing, the app was downloaded 4,073 times, achieving a 102% adoption rate. QuickMobile's platform facilitated over 2.2 million app impressions and enabled PCMA to collect more than 9,250 real-time survey responses, drastically reducing the need for printed materials and significantly enhancing attendee engagement.

PCMA Convening Leaders

Kelly Peacy

Senior Vice President, Education and Meetings, PCMA