Case Study: Incentive Research Foundation boosts engagement and sponsorship value with QuickMobile

Incentive Research Foundation - Customer Case Study

The Incentive Research Foundation (IRF) sought to create a more engaging and interactive experience for the attendees of its annual Incentive Invitational event. Their challenges included testing a new venue's Wi-Fi reliability, implementing a complex "Happiness Game" theme without isolating guests, and increasing audience participation and sponsor value. They turned to their existing mobile app provider, QuickMobile, for a solution.

QuickMobile implemented its mobile app platform, which included the exclusive Join In audience response system for live polling and a custom-designed gamification layer called the Happiness Game. The results were highly successful, with an 86% adoption rate among the 390 participants. Attendees spent over 340 total hours in the app, and the game generated over 20,000 points, significantly boosting networking, sponsor engagement, and overall participant satisfaction.

Incentive Research Foundation

Lynn Randall

Managing Partner