Case Study: HubSpot boosts INBOUND engagement with QuickMobile

HubSpot’s Marketing Conference Shifted Gracefully Under Pressure

HubSpot, a leading marketing software company, sought a more sophisticated mobile solution for its rapidly growing INBOUND conference. Their previous mobile guide functioned more like a website, requiring a constant wireless connection and failing to match the premium brand experience they wanted to provide. They engaged the event app vendor QuickMobile to develop a native application that would enhance the attendee experience and help move the event toward being paperless.

QuickMobile implemented a fully branded native app for the event, featuring a schedule builder, in-app messaging, social sharing tools, and a custom sync tool for multiple devices. The solution was a remarkable success, resulting in a 108% adoption rate with over 5,400 downloads. The app was opened 197,800 times, generating 1.23 million impressions and significantly reducing printed materials by 50%. QuickMobile’s support and the app's functionality were crucial for making real-time schedule changes and generating substantial positive buzz on social media before and during the event.

HubSpot

Ryan Brown

INBOUND Conference Manager