Case Study: Money20/20 achieves 95.2% mobile app adoption with QuickMobile

How to Boost Networking at Events Money 20/20

Money20/20, a major global payments and commerce event, sought to significantly enhance attendee networking and the overall event experience by improving its existing mobile app. Their challenge was to build on the success of their 2013 app, which had a 90% adoption rate, by providing even more value to a larger, highly technical audience. They partnered with the vendor QuickMobile for this initiative.

QuickMobile’s solution involved expanding the app’s availability to include a mobile web version, ensuring accessibility for all device types. They also executed a refined marketing campaign to promote the app. The results were exceptional, with an adoption rate of 95.2% from 6,871 activations, reaching nearly every attendee. QuickMobile’s technology and guidance were credited for elevating the event and providing lasting value through features like post-event access to session videos.

Money20/20

David Rand

Creative Director