Case Study: Dehner achieves data-driven pricing agility with Quicklizard

Dehner prices over 50% of online turnover with Quicklizard

Dehner, one of Europe's leading garden and pet retailers, faced the challenge of managing manual, inefficient pricing processes across thousands of SKUs. With limited competitive visibility and fragmented data, the company needed a modern solution to enable consistent, data-driven pricing to accelerate its online growth. To address this, Dehner partnered with Quicklizard to implement its Active Pricing and CR-Pricing services.

By deploying Quicklizard's automated pricing platform, Dehner gained full competitor coverage and conversion-based strategies for up to 10,000 items weekly. The solution integrated with the retailer's sales data and SAP system, introducing governance rules to protect margins. As a result, Quicklizard helped over 50% of Dehner's online turnover become dynamically priced, leading to a positive year-on-year revenue trend, stabilized performance in competitive categories, and vastly improved operational efficiency managed by a lean team.

Dehner