Case Study: Self achieves a 28% decrease in cost per app install with QuickFrame

Self - Customer Case Study

Self, a fintech company focused on helping users build credit and improve financial health, needed to produce 8 OTT commercials in just 3 weeks. With strict location requirements in Austin, Texas and a tight budget, Self partnered with QuickFrame, a video-as-a-service platform, to create the assets quickly while also learning what would drive performance in its first OTT campaign.

QuickFrame found a local Austin production team and helped develop two creative concepts with A/B testing variations, then cut the hero videos into two lengths for media optimization. The campaign delivered 8 total videos for a $50,000 budget and helped Self achieve a 28% decrease in cost per app install versus its average.

Self

Tim Kurtz

Director of User Acquisition