Case Study: NURX improves CPA and scales video testing with QuickFrame

NURX - Customer Case Study

Nurx, an online healthcare services provider, needed a scalable way to improve direct-response performance and increase brand awareness. To support that goal, Nurx worked with QuickFrame on a video advertising strategy using broadcast-quality TV, CTV/OTT, and YouTube spots.

QuickFrame implemented a five-week creative testing plan, iterating weekly on variables like talent, value proposition, messaging, and motion graphics to guide future videos. The campaign drove strong results, including 31% lower CPA than Nurx’s goal, a 33% reduction in CPA during the campaign, and a 2x increase in ad spend while remaining ROI positive.

NURX

Antonia Rubell

Senior Growth Marketing Manager