Case Study: Colgate launches a new direct-to-consumer product with QuickFrame

Colgate - Customer Case Study

Colgate, the global oral care leader, needed a fast and low-budget way to create video and photo content for the launch of its new direct-to-consumer Advanced LED Whitening Take-Home Kit. The brand needed assets for its product page, social channels, and post-purchase education in a very short timeframe.

QuickFrame developed a 5-week testing plan to iterate on creative variables each week, refining the assets based on performance learnings. QuickFrame delivered 40+ assets across 3 social channels in under 4 weeks, including product shots, lifestyle imagery, unboxing videos, GIFs, and tutorial content, helping Colgate launch successfully on time and within budget.

Colgate

Jil Shah

Direct to Consumer Lead