Case Study: Tonic Health achieves a 20% checkout lift with Quickfire Digital

Tonic Health lifts checkout conversion 20% with Quickfire Digital

Tonic Health, a UK-based vitamin brand, faced significant challenges with its hardcoded Shopify theme, which had stripped out most functionalities and prevented any edits. With a crucial new site launch needed ahead of Black Friday, they enlisted Quickfire Digital for Shopify development and optimization to overcome these limitations.

Quickfire Digital extended the theme's functionality by implementing dynamic variant switching, integrating a customized Skio subscription widget, and migrating data into Shopify metaobjects for better management. The vendor also built new landing pages and restyled elements for a cleaner checkout experience. This solution resulted in a 20% increase in checkout conversion, a 12% lift in overall conversion rate, and an 8% rise in average order value for Tonic Health.

Tonic Health