Case Study: Gina Bacconi achieves a 73% AOV increase with Quickfire Digital

Gina Bacconi boosts AOV 73% with Quickfire Digital

Gina Bacconi, a fashion brand specializing in occasion wear and casuals, was facing a decline in its user base and limitations with its Magento platform. The brand needed to migrate to Shopify to improve its user experience, discounting flexibility, and drive more direct sales. They partnered with Quickfire Digital for this migration and to overcome these challenges.

Quickfire Digital implemented several solutions including tabbed carousels for product discovery and a cart drawer upsell module. Their strategic approach ensured a smooth migration with no loss in SEO ranking. The results were outstanding, with Gina Bacconi achieving a 6% increase in conversion rate and a remarkable 73% leap in average order value.

Gina Bacconi