Case Study: Floral Street boosts conversions and AOV with Quickfire Digital

Floral Street boosts conversion 29% with Quickfire Digital

Floral Street, a self-funded British fragrance brand, faced the challenge of selling its scents online where customers cannot smell the product. They needed to educate shoppers, create seamless upselling experiences, and increase their rate of returning customers. They partnered with Quickfire Digital, utilizing their Shopify design and optimization services, to address these issues.

Quickfire Digital implemented a solution that included a "Try First, Buy Later" sample program, dynamic navigation, and collection-specific product pages to bring the scents to life. The vendor also enhanced retail-focused functionality like bundling and prominently highlighted the brand's sustainable story. This approach led to significant measurable improvements: a 29% increase in conversion rate, a 9% increase in returning customer rate, and a 6% increase in average order value.

Floral Street