Case Study: Red Aspen cuts payroll processing time in half with QuickBooks

How QuickBooks Time tracking and QuickBooks Payroll grow with small businesses and turn business owners into payroll experts

Red Aspen is a fast-growing, woman-led cosmetics startup that scaled from a kitchen-table operation to a 13-person company by leaning on community support and social-driven sales. Rapid growth exposed new operational gaps — founders who’d never run payroll found themselves wrestling with payroll taxes and unreliable Excel time sheets as employees forgot to log hours, turning routine payroll into a time-consuming headache.

Red Aspen implemented QuickBooks and QuickBooks Time, integrating time tracking with payroll to streamline processes. The change cut payroll processing from roughly half a day to about an hour–an hour and a half, gave staff an easy mobile way to clock in, and built trust with features like the Who’s Working view — empowering the owners to confidently run payroll and refocus time on growing the business.

Red Aspen

Jesse McKinney

Co-Owner