Case Study: Vertty achieves streamlined operations and global expansion with QuickBooks Commerce

Vertty - Customer Case Study

Vertty is a Portugal‑based startup founded by Diogo Cruz that reimagined the beach towel as a design‑led, fashion product aimed at building a "love brand." Launched about a year ago and positioned at the high end of the market, Vertty faced tough supply‑chain challenges: conservative manufacturers rarely accepted new designs (50 outreach attempts produced one willing factory), distributors demanded high margins, and international logistics created country‑specific barriers (e.g., Brazil customs, Russia postal rules).

To overcome this, Vertty pursued a direct‑to‑consumer strategy via its Shopify shop and curated partners like Fab.com, kept operations extremely lean, and focused on exclusivity and customer experience. That approach has enabled global shipping to 40+ countries, strong media and celebrity attention (Vogue, Fast Company; Kelly Slater, Kate Hudson), ongoing product innovation, and scalable growth despite traditional manufacturing and distribution hurdles.

Vertty

Diogo Cruz

founder and CEO