Case Study: UNIQLO achieves agile inventory control and rapid replenishment with QuickBooks Commerce

Uniqlo - Customer Case Study

Uniqlo is a global apparel retailer with nearly $13 billion in sales and over 1,400 stores across 16 markets, ranking it among the world’s largest specialty-fashion chains. The company faced domestic headwinds — a weak, aging Japanese market — and the challenge of scaling internationally against fast-fashion rivals while avoiding the costs and volatility of trend-driven merchandising.

Uniqlo met that challenge by vertically integrating via the SPA model, mass-producing a narrow range of high-quality basics, tightly controlling inventory and logistics, and investing in fabric R&D (eg. AIRism, HEATTECH). Complementary branding moves — designer collaborations, sponsorships, local partnerships (including Tmall in China), rigorous in‑store kaizen and staff training — smoothed seasonality, cut costs, reduced dead stock, sped replenishment and fueled rapid global expansion, helping drive strong sales growth and positioning the firm for further scale.

UNIQLO

Kristi Brink

General Manager