Case Study: The Gym Kitchen achieves rapid, scalable growth and streamlined operations with QuickBooks Commerce

The Gym Kitchen - Customer Case Study

The Gym Kitchen is a Sydney-based ready-made meal company founded by personal trainer Matt Wilson to solve clients’ need for nutritious, convenient food. After launching with under $5,000 and quickly facing several copycat startups, the business needed to differentiate itself, scale operations, and free founders from day-to-day administration so they could focus on growth.

They focused on strong branding and consistent communication (including a dedicated brand manager and social media), reinvested earnings, and implemented scalable backend systems like TradeGecko. The approach drove trial and high customer retention, grew the business from servicing ~50 clients to an industrial kitchen, attracted a $500,000 investment and plans for supermarket distribution — all while remaining a lean core team.

The Gym Kitchen

Matt Wilson

Founder