Case Study: The Groomed Man Co. achieves 325% growth and streamlined B2B eCommerce with QuickBooks Commerce

The Groomed Man Co. - Customer Case Study

TheGroomedManCo., founded by Daniel Mahony in Melbourne in 2014, makes botanical beard oils and quickly expanded from a hobby to a growing international brand. Rapid product and channel growth exposed weaknesses in inventory and order management—stock was tracked by hand, forecasting and cash‑flow visibility were poor, and orders arrived via phone, web and social without a central system.

Switching to QuickBooks Commerce (TradeGecko) gave the team a single, intuitive platform to manage orders, inventory, pricing and multi‑currency sales, with Xero and WooCommerce integrations and a mobile B2B payments workflow for events. The result: a streamlined wholesale process, strong customer feedback, 325% growth in a year, distribution to about 80 countries, and the capacity to pursue new products and international partners.

The Groomed Man Co.

Daniel Mahony

Founder