Case Study: The French Cellar achieves streamlined inventory management and scalable multichannel sales with QuickBooks Commerce

The French Cellar - Customer Case Study

The French Cellar is a Singapore-based startup that imports carefully selected French wines and delivers a sommelier-curated subscription service to introduce wine culture to Asia. While demand grew—through subscriptions, reorders, an online WooCommerce store, events and private sales—manual inventory tracking in Excel became error-prone, time-consuming and created a real risk of selling out-of-stock items across channels.

The company implemented TradeGecko (integrated with WooCommerce) to consolidate sales channels, automate inventory updates and share real-time stock visibility with stakeholders. The result: significantly reduced manual work, lower overselling risk, clearer historical SKU data and operational capacity to scale subscriptions, reorders and events—freeing the team to focus on growth and customer experience.

The French Cellar

Eric Joubert

COO, The French Cellar