QuickBooks Commerce
45 Case Studies
A QuickBooks Commerce Case Study
Tesla, a disruptive young EV maker, faced the challenge of competing with century-old automakers while lacking their scale and supplier relationships. To deliver a distinct consumer experience and accelerate vehicle development, Tesla needed a supply chain that handled unconventional suppliers (like battery makers), supported direct-to-consumer sales, minimized inventory risk, and preserved service and resale value—all without the benefit of large-scale economies.
Tesla solved this by vertically integrating design, manufacturing, sales and service, selectively partnering where it made sense, and adopting a direct‑to‑consumer, produce‑on‑demand model with lean inventory and close supplier collaboration. The approach cut working capital needs (over $30M cash savings, ~5.3% of quarterly sales), enabled faster product cycles and deeper customer engagement (extended warranties and buyback guarantees), and created a blueprint SMEs can emulate. QuickBooks Commerce helps smaller firms implement similar inventory, order and supply‑chain practices with multi‑warehouse and multi‑currency support.
Peter Carlsson
VP of Supply Chain