Case Study: Superlove Merino achieves streamlined inventory management and international expansion with QuickBooks Commerce

Superlove Merino Growing Their Business With Better Inventory Management

Superlove Merino, founded in the UK in 2012 by two mothers, produces ethical, 100% superfine merino wool clothing for babies and children. Rapid growth—from 4 to hundreds of SKUs—exposed the limits of spreadsheet-based inventory: corrupted files, miscalculated reorder points, frequent stockouts and wasted team time across retail, wholesale and seasonal channels.

Implementing TradeGecko gave Superlove real-time inventory visibility, smarter reorder controls, a private B2B portal and integrations with Shopify and QuickBooks plus multi-warehouse support. The system saved an estimated 1–2 hours a day (5–15 hours/week), enabled 25% more wholesale business, supported multiple stores and international expansion, and freed the team to focus on design, marketing and growth.

Superlove Merino

Suse Fletcher

Director