Case Study: Maui and Sons Europe achieves centralized inventory control and scalable B2B eCommerce with QuickBooks Commerce

Maui and Sons Europe - Customer Case Study

Maui and Sons Europe is the autonomous European arm of the classic 1980s California lifestyle brand, designing wheeled goods locally and selling mainly to distributors across Europe. Their small team relied on spreadsheets and offline sales, which caused poor communication, frequent double-selling, and a clear need to modernize inventory and move operations online.

They implemented TradeGecko integrated with Shopify to centralize stock control, assign inventory to specific clients, and launch a B2B eCommerce portal that lets customers self-serve and place large orders. The result was a dramatic improvement in accuracy and efficiency, elimination of overselling, the ability to test and grow B2C channels, and a scalable setup that’s enabling further European growth and adoption by the US office.

Maui and Sons Europe

Tony Gale

Supply Manager and SEO