Case Study: Poo-Pourri achieves rapid eCommerce growth with QuickBooks Commerce

How Poo-Pourri became the number one brand for number twos

Poo-Pourri, the toilet deodorizer brand founded by Suzi Batiz, faced the challenge of turning a quirky product idea into a scalable business while managing rapid growth, supply chain pressures, and inventory needs. As the company expanded through retail and eCommerce, it needed a way to better handle orders, demand planning, and fulfillment.

QuickBooks Commerce helped Poo-Pourri manage its growing operations and keep pace with demand, supporting supply chain and inventory workflows as the brand scaled. The result was a business that grew to more than 9,000 store locations and sold over 17 million bottles by 2016, helping Poo-Pourri reach an estimated $300 million valuation.

Poo-Pourri

Suzi Batiz

CEO