Case Study: VOWS Bridal Outlet saves 249 hours and streamlines appointment scheduling with Quick Base

VOWS Bridal Outlet Manages Growth with Self-Service Scheduling Application

VOWS Bridal Outlet, a Watertown, MA retailer known for discounted and in-house gowns, faced rapidly rising appointment demand after appearing on a TV show. Booking, confirming and rescheduling hundreds of hour-long fittings by phone tied up 18 staffers and threatened customer service, so the shop needed a flexible, public-facing scheduling system that could handle customized availability, confirmations, cancellations and waitlists.

Owner Rick DeAngelo built a Quick Base–based self-service scheduling app with an internal scheduler, automated, time-sensitive confirmation emails, prioritized waiting list and notifications, integrated with existing sales and inventory reports. The system freed staff to focus on customers and gave DeAngelo better KPIs—saving about 249 hours of phone time in 2013 (173 hours for bookings and 76 hours for confirmations) while improving operational efficiency and reporting.

VOWS Bridal Outlet

Rick DeAngelo

Founder, VOWS Bridal Outlet