Case Study: TomTom streamlines CRM and lead management with Quick Base

TomTom Tracks GPS Sales in Every Direction with Quick Base

Webfleet, the business sales division of navigation technology company TomTom, struggled with inefficient manual processes and a slow CRM system. Their challenge was to manage disparate data and sales leads for both their retail and B2B reseller organizations, which resulted in errors, dropped leads, and a lack of insight into their sales pipeline. They turned to the vendor Quick Base for a solution.

By implementing Quick Base, Webfleet created two customized web applications. For retail, they automated their distributor re-authorization process with online forms, eliminating manual data entry. For B2B sales, they built a lead management system to assign and track leads through their reseller network. The results included eliminating four manual steps from their retail process, reducing form errors by 20%, and achieving a 50% adoption rate among resellers, which significantly sped up lead processing. Quick Base provided the flexible and affordable platform that delivered these measurable efficiency gains.

Webfleet

Rob Donahue

Business Sales Channel Manager, TomTom