Case Study: Pure Water Technology achieves up to $100,000/year in savings and 50+ hours/day more sales time with Quickbase

Pure Water Tech Turns Its Green Business into a Golden Opportunity with Quick Base

Pure Water Tech (PWT), maker of the PWR™ in‑office water filtration system, faced a fast‑growing sales opportunity but was hampered by an expensive, inflexible CRM (Salesforce) that couldn’t support its aggressive trial‑to‑contract sales cycle, cross‑department data needs, or easy sharing with a growing network of distributors.

PWT replaced Salesforce with a customized Quick Base CRM, centralizing customer and sales data, automating workflows, and reducing administrative burden. The switch cut CRM costs by about $3,000/month, reduced administrative staff by 75%, freed over 50 hours of sales time each day, and delivered estimated annual savings of $50,000–$100,000 while improving conversion and operational efficiency.

Pure Water Technology

Mike Nelson

Pure Water Technology (PWT)