Case Study: Micron Consumer Products Group achieves 93% faster discount approvals and improved global coordination with Quickbase

Micron Consumer Products Group Connects Global Teams to Increase Sales and Improve Coordination

Micron Consumer Products Group (CPG), the consumer-facing division of Micron Technology, faced fragmented, email- and spreadsheet-driven processes across globally distributed sales, marketing and planning teams. Siloed tools and outdated reporting left teams without a single source of truth, causing slow discount approvals, manual errors and limited visibility into key workflows.

Using Quick Base’s low-code platform, Micron CPG built applications — including Pricing Request, Customer Program Management, New Partners, Sample Request and QA — to automate approvals, centralize data and deliver fast, flexible reporting without heavy IT support. The result: a 93% faster discount decision process, fewer packaging and data errors, improved program visibility and faster time-to-value that enabled higher sales and better cross-team coordination.

Micron

Brett Marcum

CPG’s Business Intelligence Systems Manager