Case Study: Earthbound Farm achieves real-time data visibility and major time and cost savings with Quickbase

Earthbound Farm Gains Real-Time Data Visibility with QuickBase CRM Application

Earthbound Farm, which grew from a 2.5‑acre raspberry patch into a major organic produce supplier with about 1,000 employees and a 2,200‑contact customer database, struggled with fragmented sales and customer data maintained in Excel. Keeping contacts current and consolidating weekly regional sales reports consumed roughly 160 staff hours a year plus about four hours each week, and offered little real‑time visibility for decision‑making.

The company built a tailored CRM on Quick Base—chosen over Salesforce for its simplicity and cost (about 88% savings)—and integrated it with their ERP. Regional managers now update contacts directly and weekly reports are automated, eliminating the 160 annual hours and the weekly four‑hour task, delivering real‑time sales and customer visibility, faster responses, and additional customizable Quick Base apps with minimal training.

Earthbound Farm

Sherry Parsons

Director, Communications Earthbound Farm